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BIG Seller toolbox

UTM campaign link builder

Tag a public product URL for a newsletter, creator partnership or launch post. Keep existing product parameters and get a correctly encoded campaign link.

Build campaign link

Runs on your device · No account needed
Quick start

How to use it

  1. Start with the public URL customers should land on.
  2. Enter source, medium and campaign. Use content or term only when useful.
  3. Copy the final URL and open it once to check the destination before sharing it.
Worked example

Tagged product link

A summer newsletter can use source=newsletter, medium=email and campaign=field-notes. A variant parameter and an existing section anchor are preserved in the output URL.

Tool notes

Frequently asked questions

Choose a naming convention before the launch. For example, newsletter and Newsletter can become separate labels in reporting. The builder preserves the values you enter and replaces the standard UTM fields so a reused link does not acquire conflicting campaign tags.

Will this start tracking visitors on its own?

No. It adds parameters to a URL. Your site needs an analytics setup that reads them for a report to show campaign activity.

Does it remove a product variant or an anchor?

No. Unrelated query parameters and the fragment are preserved. The five standard UTM parameters are replaced by the new values.

Should I tag private customer download URLs?

Use a public landing page or product URL. Private fulfilment links can grant access to a purchase and should not be shared in a public campaign.

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